Polaris Britain

Background

  • Founded in 1954 in Roseau, Minnesota (near the Canadian border)
  • Manufacturer of a diversified mix of high-quality, high-performance motorized products for recreational and utility use
  • Invented the snowmobile, #1 for 13 years – currently #2
  • #1 in purpose-built mountain snowmobiles
  • #1 in North America and Europe in Off-Road Vehicles (ATV & SxS)
  • Sold over 2 million ATVs since 1985
  • Invented first sport SxS – RZR
  • Highest quality motorcycle in the world – 4 years running
  • Product Innovation – Leader in our industries and key to our success
  • Well positioned for growth and financially secure
  • Over 4,200 worldwide highly productive workers
  • R&D team is approaching 600 positions
  • $85 million spent on R&D in 2010
  • Strong Global Brand & Distribution
  • 1,600 North American dealers
  • Sales in 130 Countries, approximately 1,000 global dealers
  • Percent of Sales: 84% in North America, 16% outside North America
  • About 1000 independent International dealers