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Job title
Digital Marketing Executive
Ref no. | BHN549714 |
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Location | Newcastle upon Tyne, England |
Start date | ASAP |
Job type | Permanent |
Job status | Closed |
You can not apply for this job as its status is Closed.
Job summary
Reporting to the Head of Strategic Marketing and Communications, the Digital Marketing Executive is a generalist with strong digital capabilities.
MUST BE ABLE TO OBTAIN SC CLEARNACE.
Key skills required for this role
Digital Marketing
Important
Digital Marketing
Job description
Job Purpose:
This role has been created to support our growth as we look to co-ordinate activity across various brands.
Key Responsibilities
Responsibilities include:
- Researching, creating and scheduling digital content for our websites, as well as our social media channels and direct communications.
- Writing long and short form content appropriate for each channel across two brands.
- Undertaking analysis of website performance, both to inform marketing communications, and to deliver insights to the wider business based on visitor behaviour.
- Optimising our digital channels including search engine optimisation, technical improvements and keyword analysis
- Advising on best performing referrers and subsequent visitor behaviour to influence advertising and content plan.
- Researching and evaluating new digital technologies to help to engage stakeholders virtually and at exhibitions.
- Contributing towards the development of cross-campaign content including traditional media such as brochures and other promotional materials.
- Supporting the wider team to deliver all marketing activities, and collaborating on matters such as brand development, campaign positioning and future plans.
- General marketing activities including but not limited to:
- Providing updates to the Head of Marketing Strategy and Communications to report on Marketing activities
- Work with external suppliers such as translators to provide localised content where required
- Any other related duties
Qualifications/Skills
- Bachelor's degree, preferably in Digital Marketing or a related subject
- Strong written and verbal communication skills
- Initiative & ability to build strong working relationships
- Ability to collate ideas and develop content
- Ability to self-manage, prioritise workload and meet deadlines whilst maintaining a high attention to detail
- Experience in online and social media channels and analytics.
As a defence contractor, we have a number of security obligations placed upon the Company, which means that all our staff, must be able to successfully achieve the relevant security clearances.