Purpose of the Role
The Product Strategy Lead will define and deliver a robust short- and long-term growth strategy for Acceptance business, with a focus on Account-to-Account (A2A) payments and Cash Advance products. The successful candidate will play a pivotal role in driving market share expansion, shaping the strategic direction, and positioning both products as industry-leading solutions within the payments ecosystem.
Key Responsibilities
1. Market Definition & Opportunity Identification
Define the total addressable market for A2A payments and cash advance propositions.
Conduct deep market, competitive, and customer analyses to identify unmet needs, emerging trends, and underperforming segments.
Quantify commercial opportunities and prioritise focus areas to maximise growth potential.
2. Capability Development & Business Case Creation
Design and shape new product capabilities, features, and value propositions to unlock growth.
Develop comprehensive business cases to support investment decisions, resource allocation, and execution planning.
Partner with Product, Technology, and Operations teams to translate strategic initiatives into actionable delivery roadmaps.
3. Go-to-Market Strategy
Lead the creation of marketing and growth strategies, covering both tactical and long-term go-to-market (GTM) plans.
Define delivery models (build, partner, or acquire) and outline high-level capability requirements.
Collaborate with commercial teams to ensure propositions are scalable, differentiated, and customer-centric.
4. Customer Validation & Iteration
Engage directly with customers and partners to validate new propositions and refine strategic direction.
Incorporate market and customer feedback into iterative product design and execution.
Establish proof points that build confidence among internal and external stakeholders.
5. Strategic Output & Stakeholder Leadership
Deliver comprehensive tactical (short-term) and transformational (long-term) strategies for each product area.
Advise senior leadership on strategic priorities, alignment, and execution progress.
Influence and negotiate across multiple stakeholder groups to secure buy-in and deliver strategic outcomes.
Day-to-Day Responsibilities
Provide strategic guidance to executive and cross-functional leadership teams.
Build and maintain strong relationships with internal and external partners to advance business goals.
Communicate complex strategic recommendations with clarity and impact.
Monitor and measure the success of strategic initiatives, adjusting course as needed.
