The Marketing function plays a central role in shaping how the brand is presented to customers across Europe-delivering inspiring, authentic, and customer‑centric experiences. As the travel sector evolves, the organisation remains committed to making low‑cost travel simple and accessible, continually innovating to enhance the end‑to‑end customer journey.
With an ambition to become the preferred choice for European travellers, the organisation focuses on maximising the commercial value of the travel experience through owned channels, partner activity, and integrated marketing strategies. This role is instrumental in delivering growth through innovation, partnerships, and transformation across new and existing revenue streams.
Job Purpose:
The Head of Partnerships and Retail Marketing is responsible for defining and leading the commercial marketing strategy across Post-Book customer experiences, Partnerships, In-Flight Retail, and Ancillary revenue streams. The role delivers significant revenue and profit impact, driving multi-year growth strategies and annual performance plans.
Key responsibilities include:
- Setting a unified commercial marketing strategy across owned ancillaries (e.g., seats, bags), ancillary partnerships, in‑flight retail, retail partnerships, and tourist board collaborations.
- Delivering multi-year Post-Book strategies, aiming for sustained revenue growth across all ancillary categories.
- Maximising ROI across all partner inventory and owned ancillary marketing activity.
- Leading the commercial marketing strategy for ancillary partnerships, contributing to incremental annual revenue targets.
- Overseeing the marketing strategy for In‑Flight Retail and supporting the delivery of substantial annual revenue and profit objectives.
- Managing the Partnerships Marketing investment strategy and governing a dedicated fund to ensure effective partner growth and return on investment.
- Leading commercial marketing activity for tourist board partnerships to drive annual revenue and enhance brand visibility and trade performance.
- Directing end‑to‑end marketing communications across ancillaries, partnerships, in-flight retail, airports, and tourist board campaigns.
- Managing senior-level commercial relationships with agencies and strategic partners across creative, media, retail, production, and print.
Key Accountabilities:
- Strategic Leadership: Define and lead the commercial marketing strategy for all Ancillaries, Partnerships, and In‑Flight Retail, delivering multi-year plans aligned with revenue and profit goals.
- Post-Book Experience Management: Own the marketing strategy for the post-booking journey, ensuring cohesive performance across owned ancillaries, partner ancillaries, tourist boards, and retail.
- Integrated Campaign Delivery: Oversee the execution of data-driven, integrated campaigns across creative, CRM, digital, and media channels.
- Team Leadership: Lead and develop a team of senior marketers and executives, building capability, setting standards, and establishing strong ways of working.
- Budget Ownership: Manage multimillion-pound budgets, ensuring investments are commercially accountable and aligned to strategic priorities.
- Agency & Partner Governance: Oversee agency relationships, ensuring alignment with brand standards, customer needs, and revenue outcomes.
- Partnerships Commercial Growth: Direct the Partnerships Marketing programme, generating incremental revenue from tourist boards, airports, retailers, and commercial partners.
- Customer Journey Optimisation: Continuously improve the post-book and in-flight experience to enhance conversion, customer satisfaction, and incremental revenue generation.
