Head of Marketing
Location: South Cambridge / North Essex
Reporting to: Head of Defence Sales
The Role
Matchtech are working with a Technology business who are seeking an experienced Head of Marketing to develop, lead, and implement a company-wide marketing strategy.
This senior role involves managing a small but highly effective marketing team and plays a key part in driving growth across multiple technology-led sectors.
The primary focus of the position is market‑qualified lead generation within the Defence & Security sector, supported by broader marketing activity across adjacent markets including Space & Satellite, healthcare, Internet of Things, and automotive.
Key Responsibilities
- Drive proactive lead generation through targeted brand awareness initiatives
- Develop and lead Defence-focused marketing campaigns to support engineering services and accelerate growth into product delivery
- Identify and analyse market trends to guide and support sales activities
- Define and maintain target prospect companies within the Defence market
- Conduct competitor and market analysis
- Increase brand awareness and value across key internal and external platforms, including conferences, websites, blogs, social media, and PR
- Ensure alignment of sales and marketing materials, including capabilities statements and case studies
- Work closely with technical leadership to translate market insight into IP and technology roadmap development
- Manage all public relations activities, including representing the organisation at international events as required
- Oversee the effective use of marketing tools such as SEO, analytics, and performance tracking
- Identify, appoint, and manage external marketing agencies or partners where necessary
Candidate Profile
- Experience working within the Defence market
- An honours degree with a Marketing qualification (a STEM background is desirable)
- Experience leading a marketing function within a technology or engineering-led business
- A proactive, commercially focused professional with the ability to drive change and deliver immediate impact
What's on Offer
- Competitive salary with performance-related bonus
- Comprehensive benefits package including contributory pension, private medical insurance, life assurance, and 25 days' annual leave
- Hybrid working arrangements
- A senior-level opportunity to shape marketing strategy within a highly technical and respected business
For more information, please apply now and we'll be in touch.
